An artist ecommerce website is designed specifically around how artists and makers work — often with small batches, one-off pieces, and a need for clarity and flexibility. It focuses on presenting work in a considered way, rather than simply listing products.

Investment: £4,200

A complete, guided process from structure and setup through to launch and training — designed specifically for artists and makers who want to sell their work clearly and confidently online.

Payment Schedule

• 20% deposit (£840) secures your booking and confirms your project timeline

• 40% (£1,680) is due at the start of your website build

• Final 40% (£1,680) is due prior to launch

What’s Included

• Professional custom design aligned with your practice

• Complete e-commerce setup (products, shop structure, shipping, payment gateways, checkout)

• Personalised training and tutorial videos (approx. 3 hours)

• One month of post-launch email support

• On-page SEO setup to support visibility

Additional Costs

• Squarespace hosting (from £17/month when paid annually), paid directly to Squarespace

• Domain name (I’ll guide you through setting this up before launch)

Further Details

For a full breakdown of what’s included, please see:

• What complete solution does the Custom Artist E-commerce website design provide?

• How will you support and train me on my website?

This is a complete, structured website designed to support how you make, present and sell your work — bringing together your portfolio, shop and customer journey into one clear, manageable system.

Core Website Elements

• Strategic custom design tailored to your creative practice and audience

• Fully responsive layout across mobile, tablet and desktop

• Up to 4 core pages (Home, About, Contact, Services, with flexibility to expand)

• Portfolio page with up to 6 galleries (6 images per gallery) for archive or current work

• Custom enquiry forms for commissions or customer enquiries

• Essential policy pages (Shipping & Returns, Privacy, Terms, Workshop policies)

E-commerce Functionality

• Up to 2 shop sections with 12 products in total (e.g. 6 per shop or 12 in one)

• Clear product categories to support navigation and user experience

• Secure checkout with PayPal and/or Stripe integration

• Automated order confirmation emails

• Promotional tools such as discount codes and pop-ups

• Flexible shipping setup with customised rates and delivery profiles

Marketing & Content Tools

• Blog setup or migration with up to 6 posts, including categories and tags

• Social media integration (Instagram, Facebook, LinkedIn)

• Email marketing connection (e.g. Mailchimp or Squarespace Email Campaigns)

Search Engine Optimisation

• Complete on-page SEO setup using your keywords
  (meta titles, descriptions, headings, image alt text, clean URLs)

• Google Analytics and Google search consoleintegration to track visitor behaviour

• Google Search Console setup for indexing and visibility

• Sitemap submission to Google and Bing

My support runs through the entire process — from early content preparation to launch, and into the first stages of managing your website independently.

Website Preparation

• Content planning guidance to help you write clear page copy, select strong images, and understand basic keyword strategy (SEO)

• Shop inventory guidance to organise your products and offers in a way that is clear for both customers and search engines

• In-depth Business & Website Questionnaire to clarify your goals and direction

• 90-minute strategy session where we shape a website plan tailored to your specific practice

Technical Support

• Full Squarespace setup, including 20% off your first year of hosting (when paid annually)

• Domain connection or transfer handled for you

• Ongoing technical support throughout the build process

Personalised Training

• One-hour post-launch training session focused on the updates you’ll use most often

• Custom tutorial videos (approximately 3 hours), recorded on your own website, showing you how to manage products, orders, and key settings

• One month of post-launch email support for any questions as you begin using the site

My aim is that you leave the process feeling confident managing your website yourself , with the reassurance that support is there when you need it.

While these elements are important, I don't expect you to have everything. I'll audit your existing materials during our discovery call and develop a practical plan:

Photography: I can work with your current images, I will do light editing for a cohesive look, then train you on capturing future photos that will work effectively across your site, once you have the design in place you know what photos you need so when you do invest in more photography you know exactly what crop is needed and why.

Copy: I'll provide worksheets in the preparation stage of your website to help you brainstorm content that is needed for your site i.e artist statement, process, etc, then we'll collaborate to craft impactful, conversion-focused language that remains authentically human.

Branding: I'll create a cohesive colour palette inspired by your artwork, applying my expertise to ensure it translates beautifully online. A formal logo isn't essential—in most cases the right typography and colours complementing your work create all the impact you need.

The complete process involves two key timeframes:

Content Preparation Phase: 4 Weeks
Before I begin designing your website, you'll need approximately 4 weeks to gather and prepare your content (images, text, product information). This timeline allows you to balance content preparation with running your business. I'll provide a comprehensive guide to help you gather everything I need for your website efficiently.

Website Creation: 3-6 Weeks
Once your content is ready for the deadline we agreed on, most artist e-commerce websites take 3-6 weeks from design start to launch.

I work on only one site at a time, giving you my undivided attention throughout the process. This focused approach ensures quality and efficiency as we move through:

• Strategic planning and initial design concepts

• Website development and e-commerce implementation

• Testing, refinement, and launch preparation:

During this timeframe, our collaboration will include:

• 1 deep dive strategy meeting (90 minutes)

• 3 design feedback meetings ( 3 hours in total) where you can review progress

• 1 comprehensive training session (1 hour) before handover

Your timeline may vary slightly based on the complexity of your product catalog and how quickly you can provide feedback. The most common factors that affect the schedule are content preparation and decision-making speed.

Before kicking off your project, I'll guide you through some preparatory tasks in Phase 1 | Preperation. During this phase, you'll gather:

• Content: Images of your artwork and copy for key pages

• Business details: Your brand elements and business information

• Product information: Details for items you'll sell online

No need to stress—I provide a comprehensive welcome pack and instructional video to help you gather everything efficiently .I'll audit all materials before our 90-minute strategy meeting and let you know if anything's missing.

For a successful collaboration, I ask that you:

1. Prioritise the important work of launching your website during our project timeline

2. Approach the process with an open mindset focused on strategically reaching your customers

3. Be available for feedback at key project milestones meetings

Many artists find this preparation process surprisingly clarifying for their business, often leading to insights beyond just their website needs.

On-page SEO is included in all of my website packages — it covers titles, descriptions, alt text, page structure, and submitting your site to Google.
SEO strategy is a separate service that includes keyword research, competitor analysis, a ranking plan, and content strategy.
I provide the foundation — and if you want to build a bigger SEO strategy on top of that, I can point you toward trusted specialists.

My website design process revolves around you, offering a smooth and supportive journey from planning to launch and beyond. I prioritise connection, collaboration, and creativity over corporate jargon. Working directly with each client one-to-one, I ensure a clear, efficient, and jargon-free experience, helping you achieve your unique online goals.

Phase 0 | Discovery

• Book a discovery meeting to discuss your needs and project details

• Receive a final project quotation

• Pay a 20% deposit to secure your booking and schedule your project start date

Phase 1 | Preparation

• Gather content for your website using my comprehensive guides

• Complete a detailed questionnaire about your artistic business

• Participate in our 90-minute website strategy meeting to define your vision

Phase 2 | Design

• Review and provide feedback on the first design draft

• Collaborate through second and third revision meetings as your site takes shape

• See your website come to life with each refinement

Phase 3 | Launch

• Experience a soft launch to ensure everything works perfectly

• Connect your domain and social media channels

• Prepare for your website's official debut

Phase 4 | Aftercare

• Receive a personal one-hour training session on maintaining your site

• Access custom tutorial videos created specifically for your website

• Enjoy one month of email support post-launch for any questions that arise

Peace Of Mind
Squarespace a is fully managed platform. This means there’s never any need to update software, security vulnerabilities; or worry that changing one component might break something else.

Built-in SEO
Search engine optimisation (ie. how your website ranks on Google) depends on many factors, but with Squarespace you don't need to worry about the technical stuff as it's built-in for you!

Award Winning 24/7 Support Squarespace has a fantastic library of step-by-step guides and video tutorials for if you get stuck, but their 24/7 free live chat and email support are second-to-none. I've had nothing but great experiences with them.

In-Built Analytics
Learn where your website traffic is coming from, what your visitors are looking for, and how they’re interacting with your content or products.

Simple User Interface
The back-end of Squarespace's platform is extremely intuitive and simple to use, even for complete technophobes! This means it's super easy to make edits yourself without having to get a developer/designer involved to help with small tweaks.

Below are some additional things I can easily add to your website project! We’ll discuss what options you might need within our discovery chat so I can put together a custom quote for you:

• Coming Soon page

• A Gallery or Portfolio Page

• Squarespace membership or course set up

• Email address set up (with Google Workspace)

• Email marketing set up

• Online booking/scheduling integration

• Sales page design

• Additional other pages